Nike Women's Training Apparel Graphics

Nike is in the process of rebranding the Global Women's Training category by moving away from the ultra-feminine, "pretty in pink" stereotype to to honor serious female athlete. These shirts were the first foray into this direction. Specific phrases and words were illustrated to encapsulate the feelings, thoughts and emotions of women who are serious about training. All of the bras and shirts depicted here were on sale during the 2010 Spring and Summer lines.

Work done while employed by Nike.
Creative Director: Heather Amuny-Dey
Illustrator: John J. Custer