Nike Livestrong Fixed-Gear

A self-initiated side project of creating a fixed-gear bike to pay tribute to Lance Armstrong became an internal Nike project within five days. Greg Leedy, the art director for Livestrong, asked us to use the fixed-gear bike as a display for Livestrong's prototype pedals and footwear at an internal meeting with Nike executives. This led to the branding and development of the "Razor" fixed-gear bike along with a business plan that could be used as a platform to bring both Nike and the pedal into the urban bike market. After five sleepless days, this is what we created.

Work done while employed by Nike.
Creative Directors and Designers: Ben Kirshner, Tim O'Brien, John J. Custer