Nike Livestrong Fixed-Gear

A self-initiated side project of creating a fixed gear bike to pay tribute to Lance Armstrong became an internal Nike project within five days. Greg Leedy, the Art Dirctor for Livestrong, asked us to use the fixed-gear bike as a display for Livestrong's prototype pedals and footwear (which are blurred per the request of Nike) for an internal meeting with top Nike executives. This led to the creation of the Razor Fixie, along with a business plan that showed Nike how the fixed gear bike could be used as a platform to bring both Nike and the pedal into the urban bike market. After five sleepless days, this is what we created.

Work done while employed by Nike.
Collaborators: Ben Kirshner and Tim O'Brien