Brakeless

The hyper-simplistic concept for Brakeless originated from the notion that fixed gear bikes are as basic as possible: wheels, frame and gears. This gives the bike a streamlined appearance and brings a daring nature to the bike as the rider usually rides brakeless.

This particular mark is a blending of a bicycle and a traffic light. It is accompanied by a custom logotype with S's inspired by the horizontal dropouts of a fixed gear frame.